Kristofer Martin and Derrick Monasterio
Local clothing company Hammerhead Jeans is set to capture the younger market as it launches its newest set of endorsers, GMA-7′s Tween Heart’s Derrick Monasterio and Kristofer Martin.
Hammerhead Jeans had been a player in the local clothing industry boosting its sales through its previous endorsers which include Piolo Pascual, Alfred Vargas, and Willie Revillame.
While their marketing efforts had been focused on the more mature bracket, Hammerhead will try to capture the younger tastes as they sign up Kapuso young hotties Derrick Monasterio and Kristofer Martin.
Derrick and Kristofer were launched as the newest endorsers of Hammerhead Jeans in a contract-signing cum press conference held yesterday June 10, in a restaurant in Timog Ave., Quezon City.
The young male stars of GMA-7′s Reel Love Presents: Tween Hearts will now be the new image models of the local clothing brand. Aside from their new endorsement, Kristofer and Derrick are currently filming their upcoming movie TH: Class of 2012.
